Description
Sony Alpha 7 IV with 28-70mm II: what you need to know
The Sony Alpha 7 IV is a full-frame mirrorless camera with a 33MP back-illuminated sensor and BIONZ XR processor. This kit comes with the FE 28-70mm F3.5-5.6 OSS II zoom lens.
Who it suits
People who shoot both stills and video and want full-frame quality with 10-bit 4K. It also suits anyone moving up from APS-C to Sony’s full-frame E-mount system.
Key facts
- About 33MP full-frame back-illuminated Exmor R CMOS sensor
- 4K 60p in 10-bit 4:2:2 (60p in Super 35 mode)
- 759 phase-detection AF points with Real-time Eye AF for humans, animals and birds
- 5-axis in-body stabilisation rated at 5.5 stops
- Up to 10fps continuous shooting
- 3.0-inch vari-angle touchscreen and 3.69M-dot OLED viewfinder
- Dual card slots (CFexpress Type A or SD, plus SD); about 658g with battery and card
Buying it in the UK
UK retailers list the Alpha 7 IV with 28-70mm II kit at £1,949 (checked 23 October 2026). Our price is £1,392.95.
Our price includes UK import duty and VAT, so there is nothing more to pay when it arrives. Your estimated delivery dates are shown near the top of this page.
The Sony A7 MK IV Kit (28-70mm II) (ILCE-7M4M) features a 33MP full-frame Exmor R BSI CMOS, powered by the BIONZ XR. It offers 4K up to 60p (Super 35 crop), 4K 30p full-width video recording, a 3.69M-dot OLED EVF, and a 3.0″ vari-angle touchscreen LCD. With In-body 5-axis IBIS, 5.5-stop, it delivers reliable stills and video performance.
Specifications
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| Sensor | 33MP full-frame Exmor R BSI CMOS |
| Processor | BIONZ XR |
| Video | 4K up to 60p (Super 35 crop), 4K 30p full-width |
| Viewfinder | 3.69M-dot OLED EVF |
| Screen | 3.0″ vari-angle touchscreen LCD |
| Stabilization | In-body 5-axis IBIS, 5.5-stop |
| Battery | NP-FZ100 (approx. 580 shots) |
| Weight | 658 g (body only) |
| Dimensions | 131.3 x 96.4 x 79.8 mm |
Package Includes
1 x Sony A7 MK IV Kit (28-70mm II) (ILCE-7M4M)
1 x Case/Pouch
1 x Documentation
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